CELEBRATE 50 YEARS OF THE LIGHTER IN THE AIR MOMENT WITH ZIPPO, AT WELCOME TO ROCKVILLE
Catch exclusive performances with #ZippoSessions at Welcome to Rockville
Head to the Zippo Encore area to pick up limited edition rock memorabilia!
This year heralds the 50th anniversary of the legendary Woodstock festival in 1969. With this iconic cultural milestone, Zippo also celebrates a huge anniversary; 50 years since the rumored origins of the lighter in the air moment.
The historic encore moment apparently dates back to this 1969 moment, when young American singer-songwriter Melanie Safka was struggling to perform in a rainstorm. To show their gratitude for her perseverance, the 400,000 strong crowd held up their candles and lighters in tribute. Since then, the classic Zippo windproof lighter has become a celebrated piece of musical iconography – from starring on Lynyrd Skynrd’s Turn It Up album cover to filling in for Syd Barret of Pink Floyd’s lost guitar pick; the iconic Zippo windproof lighter has cemented itself in rock music history.
Join Zippo this May as we celebrate five decades of lighter in the air moments with the legends of rock at Welcome to Rockville. Rock out with Zippo as some of the biggest names in music grace the stage, including KORN, Evanescence, and Rob Zombie. Such an incredible line up will inevitably lead to cries from the crowd for more, as they raise their lighters in the air and demand an encore.
Own a piece of rock memorabilia by pre-ordering one of the limited edition Welcome To Rockville Zippo windproof lighters. If you’ve already bought your ticket, it’s not too late! You can still pick up a limited edition festival lighter at the Zippo Encore area. Welcome to Rockville limited edition windproof lighter available on pre-sale with your ticket or on-site from the Zippo booth for $30. Be sure to share a snap of your lighter by tagging @ZippoEncore with #ZippoEncore!
Rock with Zippo…
Live and breathe the rock spirit at the Zippo Encore area, the home of the lighter that has sparked countless encores, for access to our VIP gigs and band signings.
You can also check out the extensive product range, and grab a limited edition Welcome to Rockville Zippo windproof lighter. You’ll be sure to find a design that truly expresses your personal style.
This summer will also see the release of new episodes of ‘Dudes Talking S#!t In A Truck’ starring Heavy Metal Ambassador Jose Mangin and the best bands in rock.
And to rock ‘n’ roll with the times get virtual with the Zippo lighter app! The popular Virtual Zippo lighter app is free to download from Android and iOS devices and is perfect to hold up high and shine bright when rocking out.
Follow Zippo on Facebook, Twitter @ZippoEncore and Instagram @ZippoEncore to be kept up-to-date with the latest news, exclusive offers and other exciting announcements about rock’s biggest events and festivals. Remember, those who rock, roll with Zippo!
About Zippo
Zippo markets in more than 180 countries and is one of the most recognized brands in the world. Based in Bradford, PA, Zippo has produced over 550 million windproof lighters since 1932, each backed by an unparalleled lifetime guarantee. Zippo’s diverse product line includes lighter accessories; butane candlelighters, fragrance for men and women, and a robust line of heat and flame products for outdoor enthusiasts. Zippo also owns the Bradford, PA-based W.R. Case and Sons Cutlery Company, who marked its 125th year in business in 2014. For more information, visit zippo.com or follow us on Facebook and Twitter.