MIGRATE AND CONQUER: AVIAN INVADERS COME TO LEGACY OF THE BEAST!
EDDIE THE BIRD LANDS IN IRON MAIDEN’S MOBILE GAME
LOS ANGELES, CA – February 7, 2018 – Mobile games publisher Nodding Frog and Rovio Entertainment, creators of international phenomenon Angry Birds, a game series that has been downloaded a whopping 4 billion times, are proud to announce the migration of ‘Eddie The Bird’ from Angry Birds Evolution to IRON MAIDEN’s own mobile game, Legacy of the Beast. This unprecedented move by Rovio marks a global first for the company, with Eddie The Bird originally appearing in Angry Birds Evolution as a special Halloween tribute to IRON MAIDEN.
Whilst in Angry Birds Evolution, Eddie the Bird – the feathery version of Iron Maiden’s iconic mascot – evolved through four classic guises from the band’s storied history; Cyborg (Somewhere In Time), Pharaoh (Powerslave), Killers (Killers) & Shaman (The Book Of Souls). During this time almost 20 million Maiden tracks were heard by hundreds of thousands of players, with a mind blowing 33 million minutes worth of Maiden music played in total!
Eddie The Bird will now appear in Legacy of the Beast as all four characters simultaneously, giving players the chance to team multiple birds, as well as deploy them alongside their own greatest allies, with a series of suitably epic events scheduled from the Birds first appearance on February 6th until February 20th, at which point they will fly away and no longer be available in the game.
Llexi Leon, Interactive Creative Director at Phantom Music Management said “Rovio outdid themselves with an incredible tribute to Maiden last Halloween and now it’s time for players of our own mobile game to enjoy these fantastic characters within the worlds of Legacy of the Beast.”
Miika Tams, VP Games and Product Lead for Angry Birds Evolution said “As huge metal fans we’re delighted to see our tribute to Iron Maiden continue through into Legacy of the Beast. Eddie the Bird has been a massive hit in our game and we’re sure that players of Legacy will have just as much fun with him!”
Iron Maiden: Legacy of the Beast is a definitive experience in the mobile RPG space – taking players on an unparalleled, ever-expanding, epic gaming journey via their smartphones & tablets. The unprecedented integration of Iron Maiden’s creative output has seen the game and its characters featured on the side of Maiden’s own 747, on bottle tops of their 20 million pint selling Trooper beer, on the iconic black t-shirts, shown in cinematic trailers at live shows, in a comic book of the same name, reimagined as miniature collectable figurines and now as titular inspiration for their 2018 European Tour which begins in Tallinn, Estonia on Saturday 26th May 2018.
Iron Maiden: Legacy of the Beast, is available now for free on Apple’s App Store and Google Play.
About Rovio:
Rovio Entertainment Corporation is a Finnish, games-first entertainment company, that creates, develops and publishes mobile games and acts as a brand licensor in various entertainment and consumer product categories. The Company is best known for the global Angry Birds brand, which started from a popular mobile game in 2009. Today, the Company offers multiple mobile games, that has been downloaded 4 billion times since 2009, has produced The Angry Birds Movie, which opened number one in theatres in 50 countries, and licenses the Angry Birds brand to consumer products and other entertainment content. (www.rovio.com).
About Iron Maiden:
With over 90 million album sales, more than 2000 live performances in 63 countries, millions of fans worldwide and 16 studio albums of unerring quality and power to their name, Iron Maiden have more than earned their proudly-held status as one of the most influential and revered bands of all time. Their recent world tour, 2016/17’s The Book Of Souls covered 39 countries across six continents playing to well over two million fans, with the band travelling on their customized Boeing 747 Jumbo Jet piloted by vocalist Bruce Dickinson. The band has recently extended its legacy in a couple of other areas of particular interest to them: their own beer, Trooper, widely acknowledged as the most successful international British beer launch of the past twenty years with Cheshire family brewers Robinsons and; a mobile game entitled Iron Maiden: Legacy of the Beast – a free to play, fantasy RPG where players combat the legions of darkness across time and space as the band’s mascot ‘Eddie’. The game is both inspired by, and features, the art & music of, Iron Maiden.
Iron Maiden embark on a 40 date tour of Europe entitled ‘Legacy of the Beast’ in May 2018.
About Nodding Frog:
Nodding Frog is a UK entertainment initiative with a mission to license globally known IP from Film, TV & Music industries and extend it into the mobile video games market. Nodding Frog’s first product has been the globally renowned Iron Maiden: Legacy of the Beast, an epic, authentic mobile fantasy ‘Role Playing Game’ (RPG) based around the imagery and characters created by one of the most iconic and successful rock bands of all time.